Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

As fast food sales, and consumer sentiment, decline at the same time food prices increase, more and more brands are ...

The global food service industry is on a rapid growth trajectory, forecast to reach USD 3,862,579.9 million by 2025 and ...

The wrap will return to McDonald’s menus on July 10 as the company struggles to turnaround a sluggish start to the year. It’s ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

MotoGP partners with leading sports marketing agency to turbocharge fan engagement in key markets, with specific focus on growth in US and UK ...

Top Automotive Marketing Executive Brings Decades of Experience to F&I Industry Leader ATLANTA, June 2, 2025 /PRNewswire/ ...

McDonald is the global president and chief operating officer of Cushman & Wakefield, a Chicago-based commercial real estate ...