A settlement has been reached between McDonald's and Byron Allen's media companies over black-owned media advertising pledge.

McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen accusing the fast-food chain of "racial ...

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

McDonald's said it has reached a settlement with two companies owned by media mogul Byron Allen that accused the fast-food giant of discriminating against Black-owned media companies.

McDonald's has settled a $10 billion lawsuit by the media entrepreneur Byron Allen challenging the fast-food chain's alleged ...

McDonald's fries are more than a side. Discover the science, secrets, and sizzle behind your favorite golden snack.

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun—this iconic jingle describes fast ...

Effie Worldwide has released the 2024 Effie Index, the 14th edition of the annual global ranking that celebrates the most ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6 ...

A new study by Warc, specialists in marketing effectiveness, projects global advertising spend will grow by 6.2% this year to ...

Metcash has announced the appointment of Mark Lollback to head up retail media, leading the rollout of the company’s newly established LocalEyes Retail Media Network. Mark brings over three decades of ...