Only the rain could slow England's progress on day one in Sydney, as a weary Australia reflected its coach's claims the series really ended in Adelaide.

In 2025, India’s approach on AI has shifted significantly from, “Will AI change the way business is done?” to “What is the best way to adopt it to enable business expansion?” Guided by the principles ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Fine-tuned “student” models can pick up unwanted traits from base “teacher” models that could evade data filtering, generating a need for more rigorous safety evaluations. Researchers have discovered ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

Monday was the first day of school for Bibb County, and students weren’t the only newbies in attendance. In late July, the Bibb County School District welcomed nearly 300 new teachers for the ...

In recent weeks, an image has been stirring debate on social media. Once again, artificial intelligence (A.I.), that great technological provocateur of the past 12 months, is to blame. At first glance ...

While the draft EU AI Act prohibits harmful ‘subliminal techniques’, it doesn’t define the term - we suggest a broader definition that captures problematic manipulation cases without overburdening ...