Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm ...

March Madness has mostly been March Predictable in the women’s NCAA Tournament so far. For the first time since the ...

Madness® Broadcasts Connect College Hoops Fans and Consumers across Multiple Platforms – 500+ Radio Stations, SiriusXM, NCAA March Madness ...

This is the final update of the season for the CBS Sports Top 25 And 1 daily college basketball rankings — where Auburn ...

From locals in the field to the sleepers to keep an eye on, here's what to know before Thursday's first-round tip of the NCAA ...

Texas’s biennial legislature is in session, and revamping Texas’ name, image, and likeness (NIL) laws to keep up with the developments across the ...

A mixed-use development that includes room for casino gambling could be in the works if Irving city council approves new ...

Tre Donaldson made the drive of his life , going the length of the floor for a buzzer-beating layup to send No. 22 Michigan into the Big ...

Behind Johni Broome’s double-double, Auburn took down Ole Miss 62-57 in Friday’s SEC quarterfinals. Broome led the Tigers ...

The Georgia High School Association legalized name, image, likeness (NIL) deals for high school athletes in October 2024, but those contracts remain scarce and rarely lead to big money, the GHSA’s ...

Welcome, a court emblazoned with hundreds of “XII” logos resulting in a polarizing Louis Vuitton-like look. Find more Texas Tech coverage from The Dallas Morning News here. Find more Baylor ...

Ten athletic directors are taking on the biggest lift in college sports, figuring out how to enforce new rules that will come into play when terms of the landmark lawsuit settlement reconfiguring ...