The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

The initiative aims for transparency on social media and addresses equitable compensation and protections for model likenesses. Fashion retailer H&M is set to use artificial intelligence (AI ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

Swedish fashion giant H&M's plans to generate digital clones of 30 models using artificial intelligence (AI) for upcoming social media and marketing campaigns has provoked backlash from various ...

Sign up for the best picks from our travel, fashion and lifestyle writers. H&M has revealed plans to use AI to create digital versions of 30 real life models to use ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. For a third year in a row, the annual Robb Report Audio ...

Then I took her up in a C111 transport plane and at 3,000ft opened the rear door and stood with her (harnessed of course) a mere 12in from the drop, while she calmly enjoyed the breathtaking view ...