Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3 percent of Delta’s domestic ticket prices are now ...

Now, Delta Air Lines is applying it to something far more direct: the price of your ticket. The airline is testing a new system that uses AI to calculate fares based not just on timing or demand, but ...

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...