Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Memorial Day weekend set moviegoing records, and a lot of the sales went to AMC as the largest theater chain. AMC stock is ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new "platinum spot" will feature ...

Dogma' is being blessed with a theatrical re-release across 1,500 AMC Theatres screens in honor of its 25th anniversary.