Starbucks CEO Brian Niccol is leading renovations at 1,000 Starbucks stores, or about 10% of its company-owned US locations, ...

The global coffee chain rolled out simplified prices for drink modifications such as syrups and extra matcha scoops.

The pricing shakeup is the latest in recent changes made under new CEO Brian Niccol, who stepped into the role in September 2024. His "back to Starbucks" plan has included everything from dropping the ...

Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores ...

The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

You're might hate me for saying this, but I don't want my plain coffee to subsidize your eight pumps of caramel syrup at ...

The cost increases are part of a series of new company-wide strategies - called "Back to Starbucks" -initiated by Starbucks ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Billed as an opportunity to improve value for customers while standardizing pricing, Starbucks is changing how you’ll be ...

Starbucks has had a string of disappointing earnings reports, including missing analysts’ expectations in the first quarter ...

Starbucks is changing how it charges for custom add-ons to drinks such as extra matcha powder and pumps of syrup.

Starbucks now charges a flat 80¢ fee for any syrups or sauces added to unsweetened drinks. The move simplifies pricing and ...