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Ford’s Universal EV Project Could Spell Doom for Start-Up Slate and its Affordable EV Pickup

With a targeted price tag of just $30,000, the new battery-electric pickup Ford Motor Co. announced this week promises good ...

Ford Bets on a "Model T Moment" with $30K Electric Pickup

A sleek new Universal EV platform promises affordable, efficient electric pickups. Ford’s bet on streamlined manufacturing to ...

Fact Check: Video Does NOT Show 'Electric Ford Malfunction' With 'Steering Locked, Gas Floored'

Does a viral social media video show a Ford electric car malfunctioning, with its steering locked and accelerator to the ...

Ford Plans Business Revolution With Low-Cost Electric Vehicles

Billed as a "Model T moment" by the company, Ford Motor Company CEO Jim Farley today announced that the automaker will invest ...

Engadget Podcast: How real is Ford's $30,000 EV pickup truck?

This week, the American carmaker announced a new "Universal EV Platform" for future electric cars, spearheaded by a $30,000 ...

Ford delays launch of next-gen F-150 Lightning and E-Transit EV to 2028

Ford is extending the production delay of the next-gen F-150 Lightning and E-Transit to focus on making smaller, more affordable models.
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Ford celebrates Mustang, Bronco legacy, electric future at Woodward Dream Cruise

At the intersection of Woodward and 9 Mile Road, more than 700 Mustang owners showcased their vehicles in the company’s ...

Ford’s EV Factory Of The Future Could Mean Less Pain For Workers

Ford claims its new “assembly tree” and Universal EV Platform will make car manufacturing less physically strenuous for line ...
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Ford Fights Tesla With Its Own Weapons, and the EV Maker Seems Fine as if It Sold Them

Ford unveiled plans to build a $30,000 EV truck using a new manufacturing process that looks eerily similar to Tesla's ...