NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the hoops to the network.

NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in ...

The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael Jordan or the “Roundball Rock” theme song. Though Fa ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the league for the 2025-26 season. While the name may not sound familiar, perhaps his voice does ...

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA on NBC segments became an integral part of the broadca ...

The late Jim Fagan, whose iconic voice became synonymous with NBC programming in the '90s, will be part of NBA coverage going forward – thanks to artificial intelligence. The AI-generated voice ...

NBC Sports teams up with Jim Fagan's family to bring back the iconic announcer using AI technology for the NBA's return this fall, eliciting mixed reactions from fans.

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC. Fagan died in 2017 at age 72 after ...

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA ...

Sometimes, nostalgia can be nice. Other times, it's simply a trap set by the biggest corporations in the world love to use to steal our attention and take our money. The latter applies here.

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In an announcement on Tuesday, NBC said the AI-generated voice of Fagan will ...