As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's an all-in-one. The post Gracie Abrams Uses This $29 Lip Product That “Lasts Forever” During Her Shows first appeared on ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

I've heard massive things about the Lip Tint after seeing it all over my feeds on Instagram and TikTok. And, the viral lip ...

Lip liners have now become an integral part of achieving fuller and contoured luscious lips with the current trend of ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

The best lip pencils for lining your pout, from MAC Lip Pencil in Ruby Woo to Tilbury's Lip Cheat in Pillow Talk.

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil ...

NO make-up bag would be complete without lipstick – but we’re less fond of its tendency to crease, crumble and smear all over ...

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...