Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...