Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.
Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Bravo, a tipping app featured in season 9 of "Shark Tank," reached an onscreen deal with the Sharks, but what happened after ...
The holiday season once again proved to be a major driver of TV viewership, with Disney maintaining its position as the top ...
Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...
A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...