Nike is facing backlash for using the phrase "Never again" in ads that ran near the London Marathon on Sunday. The phrase "Never again" is typically associated with Holocaust remembrance and used as a vow to prevent such atrocities from happening again.

Sneaker maker Nike has apologized for using the phrase “Never Again” in a billboard placed along the route of Sunday’s London Marathon. Critics of the billboard — featuring a red background and large black letters reading “Never Again.

Nike’s ad campaign for this month’s London Marathon led to some major faith-related pushback. Spectators and social media users took issue with a billboard that said “Never Again. Until Next Year,” arguing that Nike should have avoided the phrase “Never Again,