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Amazon has officially announced the Prime Day dates for 2025, with the tentpole event taking place from July 8 to 11. For the first time ever, the savings event will be four days long—the longest to date. We’re already seeing significant savings on TVs, Apple tech, tools, and Amazon devices, and expect this trend to continue through Prime Day.

Prime Day will take place from Tuesday, July 8 at 3 a.m. ET to Saturday, July 12 at 2:59 a.m. ET. (You can read my explainer on the sale here .) That’s double the length of last year’s sale. And in keeping with the “more the merrier” theme, Amazon started dropping early deals last week.