Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand’s newest ambassador on Tuesday, following the release of Rolex’s “Reach for the Crown” campaign.

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The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff.

The immediate dividend of this partnership is that DiCaprio should have access to Rolex’s full catalog. This will make for ...

While the extraterrestrial auction might seem a bit more far-out than the blingier previous experiment, I can see why the ...

Then came luxury modding, pioneered by Bamford Watch Department, whose blacked-out, DLC-coated Rolex Daytonas and Patek ...

A participant on Antiques Roadshow was left utterly stunned when an item they'd worn daily for many years was valued at a ...

Expert Peter Planes was presented with a Rolex X Tiffany watch to evaluate on the popular PBS show Antiques Roadshow.

One Antiques Roadshow guest had been carrying around tens of thousands of dollars on his wrist for decades by the time he got his Rolex watch appraised on the PBS show. In a recently resurfaced ...

An Antiques Roadshow guest was completely shocked when the item he’d been wearing for years was valued at an incredible ...

A guest on Antiques Roadshow was left staggered after an item they've worn every day for decades was given an eye-watering ...