Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

The "Hey, Siri" data that was (is) being gathered by the many millions of iPhones around the world was (is?) not being sold by Apple, the company claims. Do you believe?

Apple has long built a strong reputation for user privacy. Unlike some rivals, many of its features work entirely on-device, meaning user data is not sent to Apple’s servers, while the company said that outside experts could verify the privacy controls of the Private Cloud Compute aspect of its Apple Intelligence system.

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple recently agreed to settle a lawsuit claiming it shared accidental Siri recordings with third-party companies for marketing purposes.