Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.

Mobile apps bypass Apple's 30% fee with web payments. Case studies show up to 190% revenue increases using proven frameworks.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire ...

Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better understand the stickiness of an app. If a new feature is rolled out, one of ...

Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar ...

Eugene is a customer-obsessed product leader driving omnichannel experiences across retail and digital, with an app-first mindset. With over a decade of experience scaling products at companies like ...