Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

This infographic looks at six predictions for 2024, including the continued rise of social shopping, chatbots and messaging apps, the use of AI, and more.

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Customer Behavior - Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners ...

Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older in Brazil, ...

Companies are having to deal with longer, more complicated buyer journeys. And making things even more complicated, many buyers report that they were unhappy with their most recent B2B buying ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

Brand positioning is one of the most crucial aspects of getting your message to the market. Understand the 3 Cs of a successful positioning statement!

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...