Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

As mulheres da AANHPI têm 83% mais probabilidade de gastar mais de US$ 500 em cuidados com a pele NOVA YORK - Os consumidores asiático-americanos, nativos do Havaí e das ilhas do Pacífico (AANHPI) ...

La demografía de los consumidores en Estados Unidos está cambiando rápidamente. Necesita saber quién es su consumidor local, así como sus comportamientos únicos y lo que les motiva. Las perspectivas ...

美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无 ...

Avez-vous une vue d'ensemble de l'efficacité de votre publicité - et de celle de vos concurrents - dans le monde entier ? Selon le rapport annuel sur le marketing 2024 de Nielsen, 72 % des ...