On July 16, Southwestern Athletic Conference (SWAC) Commissioner Dr. Charles McClelland announced SWAC TV—a new streaming ...

Just a few short years ago, Zander Cruzan had hardly ever raced the 400-meter dash. Fast-forward a few electric track and ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

This article was originally published on www.si.com/college/boise-state as American Athletic Conference football coach: New Pac-12 ‘essentially the old Mountain West’. Late last month, the Pac-12 ...