Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

Japanese automakers have treaded carefully into the EV waters, with companies like Toyota and Lexus taking their dear time releasing electric models. While the pair each offer one electric model in North America,

For years, Toyota has been a dominant force in the automotive world, crafting some of the most reliable and fuel-efficient vehicles on the market. But when it comes to electric vehicles (EVs), the company has been slow to adopt a fully electric lineup,

You probably remember the Toyota C-HR , a small, gasoline-powered crossover with funky styling that went on sale in Canada from 2018 to 2022. Well, the all-new C-HR+ unveiled for the first time today across the Atlantic is a completely different,

The all-new Toyota C-HR+ Electric SUV is poised to transform the compact electric SUV segment with its striking design, innovative technology, and dynamic

Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he's right, millions of customers will still buy cars without combustion engines,