CRMs have advanced from basic contact management to become the foundation of customer-centric business operations. Modern CRM systems powered by AI and integrated data provide new …

CRMs can help every team work better. Let’s break down how: Sales teams use CRMs to manage leads, track sales opportunities and organise customer interactions. Service teams use it as a unified …

CRMs are meant to make work easier and more collaborative, but one that is difficult to use can have the opposite effect. Solution: Choose a CRM that allows you to choose your level of support options, …

CRMs are meant to make work easier and more collaborative, but one that is difficult to use can have the opposite effect. Solution: Choose a CRM that allows you to choose your level of support options, …

Learn more about Salesforce's CRM software and why so many businesses use our trusted customer relationship management solutions.

CRMs integrate with your favourite business tools, such as document signing, accounting and billing and surveys, so that information flows both ways to give you a true 360-degree view of your customer.

Smarter decisions with AI: CRMs that feature agentic AI and autonomous agents turn customer data into actionable insights, streamline workflows, and deliver personalized experiences, making your …

Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and agents drive success together through a unified AI, data, and Customer 360 platform.

The best CRMs give all of your teams a shared single unified view of your customer and business data to improve customer experiences, simplify processes, and increase profitability.

Cloud-based CRMs are dynamic systems that can help your business across a wide range of areas, from powering more relevant marketing and driving more sales to enabling more effective customer …