Why Bloggers Are Switching to Vlogs for MASSIVE ExposureIn this video, we explore the fascinating journey of online storytelling, tracing the evolution from ...

PDF | Purpose Built upon the push–pull–mooring framework, this study explores the factors that affect user switching from blog to microblogging.

Jul 14, 2020 · This study expands our understanding of online service switching mechanism, and identified key factors in IT switching, such as social presence, affective commitment and inertia.

First, prior studies are concerned mainly with switching behavior within the same service, whereas user switching across different services has received limited attention. Among the few studies …

Why Bloggers Are Switching to Vlogs for MASSIVE Exposure https://lnkd.in/dNgJahcM

Jul 14, 2020 · Our findings indicate that low social presence pushes bloggers away, whereas relative ease of use pulls them to the microblogging. Affective commitment, switching costs …

Among the few studies in this area, Hsieh et al. (2012) investigated bloggers who switch to social network sites (SNS). However, they view blogs and SNS in a substitutive relationship and use...