Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …

The Model-T Ford (1921) is an early example of a mass marketing (undifferentiated segmentation) approach. Initially, it was produced only in black. The business historian …

•It is a fundamental marketing model that helps businesses effectively reach and engage their desired audience. •STP allows marketers to tailor their strategies to meet the specific needs of …

May 13, 2025 · Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Feb 6, 2024 · In this comprehensive guide, we take a deep dive into the topic of market segmentation. We'll explain the different types of segmentation used by marketers; explore its …

Oct 6, 2025 · Segmentation models represent smaller groups of customers within a larger target market. They have common characteristics, such as buying behavior, demographics, and …

Jun 16, 2025 · Market segmentation provides a structured approach to identifying high-value groups across your funnel. The five types below are essential for shaping product strategy, go …

Jan 24, 2024 · Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied …

By splitting a large “pie” (the total market) into meaningful slices, companies can design tailored products and messages for each group, rather than using one-size-fits-all marketing. Why …

What is meant by market segmentation? 2. The Importance of Dividing a Broad Audience into Specific Groups. 3. How Businesses Benefit from Precise Customer Targeting. 4. Why Is …