The Media Rating Council Accredits Nielsen’s Innovative Big Data ...
4 days ago · “The accreditation of their Big Data solution is a significant step in the journey and we commend Nielsen for their efforts.” Big Data + Panel National TV Measurement combines Nielsen’s unique, high-quality representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 ...
Nielsen's Big Data + Panel Wins Accreditation Ahead of TV …
3 days ago · “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO, in a prepared statement.
Nielsen Wins Industry OK for Adding Big Data to TV Ratings
4 days ago · “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Nielsen CEO Karthik Rao said in a statement.“No one ...
Nielsen gains accreditation for Big Data + Panel - Axios
3 days ago · Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel.. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its ...
Big data virtually eliminates zero ratings in national TV ... - Nielsen
The analysis found that the inclusion of big data significantly reduced zero ratings across all viewing groups. When the 8,454 TV program telecasts in the first quarter that generated zero household ratings were measured with panel data plus big data, the presence of zero ratings declined by 99.9%.
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA …
3 days ago · Nielsen's measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry's largest big data footprint and broadest coverage across ...
The power of Big Data + Panel measurement - Nielsen
By combining big data from set-top-boxes (STB) and smart TV devices with panel data from actual people, we help you better understand today’s television audiences. Feel confident that you’re reaching and engaging the right viewers with Nielsen’s Big Data + Panel approach to audience measurement.
Nielsen Big Data + Panel TV Measurement Gets MRC Accredited
“The accreditation of Nielsen’s big data + panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Karthik Rao, CEO of Nielsen, said in a statement.
Media Ratings Council Accredits Nielsen’s ‘Big Data + Panel’ …
4 days ago · “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen’s CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes.
Nielsen’s latest MRC accreditation returns it to measurement pole ...
3 days ago · Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV measurement ahead of this year’s upfronts and NewFronts presentations. The news is the latest evidence that the pendulum of measurement power is swinging back to Nielsen after several tumultuous years.