ABM Industries | LinkedIn
ABM Industries | LinkedIn
10 months ago
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What the heck is Account Based Marketing (ABM)? Jon Miller is the founder/CEO of Engagio which is working to become the system of record for ABM. Of course, he has a great metaphor for describing what it is. It has to do with fish (yes, 🐟). And, I'm a sucker for great metaphors. Do you do ABM? How does it work for you? #AllenAsks | Allen Gannett
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