The 2012 Korean Grand Prix on October 14 delivered a rare crossover between FORMULA 1 and viral pop culture at the height of “Gangnam Style” mania. With Psy’s hit song topping charts worldwide and racking up hundreds of millions of YouTube views, the Korea International Circuit in Yeongam leaned into the moment. As the event’s promotional ambassador, Psy performed live, waved the chequered flag, and helped turn race weekend into something far bigger than just motorsport. The spectacle continued
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