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For the past 20 years, in six books and thousands of lectures, I’ve explored how organizations operate, what makes humans tick, and how we can use science to work smarter and live better. Now, in my MasterClass, I’ve put together everything I’ve learned about selling and persuasion. No matter what you do, this class will help you transform your interactions, communicate with clarity, and get more and better work done. masterclass.com/salesandpersuasion | Daniel Pink
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When you think of the word “sales,” what comes to mind? For most of us, it’s an image of a guy in an ugly suit selling a suspicious car. Here’s some good news: This old-fashioned, sleazy, smarmy approach to sales no longer works. Here’s even better news: We know what does work. In my MasterClass, I’ll tap into decades of research in behavioral science to show you a more human—and more effective—approach to selling your product, your service, your idea, and even yourself. masterclass.com/salesand
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